M

APPROACH

Strategic, insight-led design solutions that make sense

Our methodology, strategic approach and experience positions us as the preferred partner to some of the best and most celebrated agencies and consultancies.

We combine strategy, design, and rollout under one accountable partner, understanding the realities of retail environments bringing design with execution in mind. We focus on measurable commercial outcomes, simplifying complexity for our clients, far more that just advising and suggesting an approach, we deliver.
Our strategic expertise has assisted Financial and Telecommunications institutions, Software development and Insurance companies to communicate more effectively to their customers.

We’ve provide strategic insights-led solutions to the Energy, technology and telecommunication sectors, and we understand the needs of retailers and wholesalers in the formal and informal markets. This enables us to advise brands on how to position and promote their products, both locally and globally.

We have worked across a broad array of sectors; from luxury goods, property development and FMCG, to premium vehicle manufacturers, airline, travel and fleet services as well as in personal and home care.

We are proud of our work and it is reflected through the clients that we, as a collective have garnered over more than 15 years in business in Southern Africa, Africa and the Middle East.

Our strength lies in how we seamlessly integrate art, science and engineering to unpack solutions that enable brands and businesses – backed by a highly-qualified team of seasoned professionals and subject-matter experts.

PROJECT STAGES

01

02

03

04

Analysis and Visioning

Strategic Design and Concept Development

Detailed Design and Technical Development

Project Execution and Production Supervision

Objective: To understand the nature of the project and agree the objectives and approach.

Deliverable: Project analysis, Brief creation and Visioning report.

Objective: Based on the agreed brief and vision, develop the strategic approach and concept design.

Deliverable: Creative strategy and Concept Design report.

Objective: To specify and develop the engagement tools, communication and display systems technically.

Deliverable: Technical Intent drawings, Bill of Quantities and Detailed design or Tender report.

Objective: Management of all post-production elements, including digital, manufacturing, fabrication, assembly up unto shipping, dispatch and delivery is executed according to plan.

Deliverable: Ongoing management and supervision.

PROJECT STAGES

01

Analysis and Visioning

Objective: To understand the nature of the project and agree the objectives and approach.

Deliverable: Project analysis, Brief creation and Visioning report.

02

Strategic Design and Concept Development

Objective: Based on the agreed brief and vision, develop the strategic approach and concept design.

Deliverable: Creative strategy and Concept Design report.

03

Detailed Design and Technical Development

Objective: To specify and develop the engagement tools, communication and display systems technically.

Deliverable: Technical Intent drawings, Bill of Quantities and Detailed design or Tender report.

04

Project Execution and Production Supervision

Objective: Management of all post-production elements, including digital, manufacturing, fabrication, assembly up unto shipping, dispatch and delivery is executed according to plan.

Deliverable: Ongoing management and supervision.

RULES TO LIVE BY

01

We do work that matters, is empathetic and impactful, and we ensure that every aspect of what we do is carefully considered to achieve the objectives set.

02

We will be firm, determined, persevering and almost obstinate when it comes to developing good ideas to complex problems, leveraging our ingenuity to bring about positive results.

03

Pushing the limits of understanding, questioning what is deemed normal and exceeding expectations is par for the course. Dreaming big and being unapologetically unpractical, because we recognise that this is what sets us apart.

04

We always choose nice people, trusting relationships, great projects and playful experimentation above the potential of pure financial gain, and professional recognition.

We drive brand success through purposeful design and strategic implementation.